Jemma Kidd
Brief: Increase Jemma Kidd's public profile as both celebrity make up artist and catwalk guru and use the column to occasionally promote new products from the JK range.
Results: One of You magazine's longest-running columns (2 years +) with a high-level of direct feedback from readers, this column sees high spikes in sales of all products when recommended, which has also increased Jemma's profile within the trade.