“We didn't have the internal resources to create the amount of copy we needed for our site, so drafted Helen in on a client recommendation. Her response was a series of questions and suggestions about our business which really helped us clarify our objectives and site plan. After that, the copy she wrote just was speedily turned round, on brief and needed very little in the way of redrafting.”
russell clarke, global head of marketing
Information Architecture & Web Copy
Client: Hemscott IR Website
Brief: Hemscott IR needed to create a showcase site for its market-leading corporate communications and investor relations practice. With specialist tools and a high density of technical information, it needed to be concise and intuitively navigable, while also making Hemscott IR stand out from its competitors. The target audience primarily consisted of CEOs, CFOs and Marketing and IR Managers.
Results: A successful launch made Hemscott IR one of the most profitable parts of the business. When Hemscott was bought in 2008, this retained its name and identity due to excellent existing brand recognition.
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