“'Helen instantly understood the concept and then wrote believable, sparkling copy which had all of us excited.”
mark haywood, town hall hotel
Online Presence: from blog to website building your online brand
Your online brand presence is more important than ever before. A website is your shop window to the world, but equally important is the way you manage your online profile, from pay-per-view ads to a blog. It is not only customers who matter; press, staff and investors will all use the internet as their first point of contact.
Websites which work
From a five star hotel to an investor relation site – Helen Walton can help you build the perfect environment for your customers. It doesn't matter what your business is, every good website shares a few key features:
- Clear, intuitive information architecture that allows customers to find the information they need and helps them make a decision
- Credible, value-added content that keeps your site high on search engine lists and encourages customers to keep coming back
- Technical skills to assist search engine optimisation, data capture and lead generation
Case studies: Hemscott IR, the Town Hall Hotel and UKNY Music.
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