“Helen is always challenging the brief, with the result that we end up with a far better, more robust proposition than we started with.”

louise perry, the sanctuary

Concept Development

BotanicsWith many years experience in launching new brands and products into some of the world's toughest markets, Helen Walton Concept 2 Copy can help you develop your thinking at each stage of the innovation process. This is about getting to the heart of your brand and then showing you how to communicate its unique strengths in a way that translates to your bottom line.

Common issues where Concept 2 Copy can help:

Case Study The Sanctuary Skincare Range: relaunch