Concept Development

With many years experience in launching new brands and products into some of the world's toughest markets, Helen Walton Concept 2 Copy can help you develop your thinking at each stage of the innovation process. This is about getting to the heart of your brand and then showing you how to communicate its unique strengths in a way that translates to your bottom line.

• Market analysis: new opportunities and portfolio management
• Design and navigation evaluation: clarity of message and branding
• Big ideas: a new approach to make you stand out from the crowd
• Fine tuning what's there: fresh insight to problems you're bogged down in

Common issues where Concept 2 Copy can help:

• Do you start off with fantastic claims that get whittled down to boring, bland copy? Helen is an expert in liaising with formulation, user trial and legal teams to keep your claims one step ahead of your competitors.
• Do your customers, staff and investors see you the way you want to be seen? Helen helps clarify your message and tone of voice in a way that inspires others.
• Are you sure there's an opportunity out there, but don't know where to go next? Helen can create a series of platforms for testing and help manage the innovation process.

Case Study The Sanctuary Skincare Range: relaunch